Business Online

Property business is a hard business for many reasons, stiff competition being one of them.

In competition, ’standing out from the crowd’ plays an even greater role and more often than not, is the deciding factor between a closed sale and a lost lead.

Websites for the property industry were the answer 5 to 10 years ago; now everyone has a website (if your business doesn’t, then you really should get a website) and now ’standing out from the crowd’ becomes harder. Apart from standing out, the property business owner needs to find channels to his or her market.
Although quite common around the world, industry magazines for property are next to absent in Pakistan, so reaching the target market becomes difficult. Treetech is currently working on one of the first (if not the first) property magazine, all set to launch inshAllah, within a few days. The website and online branding is complete and can be seen at the Property Standard website (http://www.propertystandard.com.pk/).

The guys at Property Standard have also signed up for our yearly website and hosting package of USD100 per year (Translating into PKR 500 per month!), and get unlimited emails and database on a Windows enterprise-level hosting environment.

—

Footnote-of-sorts: Starting a business and running a business, two completely different beasts, are only easy if you know what you are doing. And when it comes to ’starting in business’, almost as a rule, you only know what you were doing, not what you are.