Business Online

Used separately, they could easily mean the same thing. Just like using marketing and advertising could mean the same thing, especially if they are not used together. Religion and Faith can mean the same, so can Vision and Sight. But of course, I am here to talk about the difference…

Vision is where your company wants to be. Sight is what you see.

Both are important. Necessary even. Sight gives you feedback. Vision gives you direction. Together, you tweak and adjust and plough ahead. Ideally speaking.

Getting a simple brochure website in Pakistan is sometimes still considered a luxury for some businesses, and it is not because of a high price tag either (many developers in Pakistan are quite cheap in fact, but then again, so is most of thier work). It is because of the perception that perhaps ‘my business is not ready for a website’ or the most common that ‘no one is going to use it’ excuse. But of course, you business will only be ready when you want it to be ready.

For a website to work, especially in Pakistan, you need to work on your vision rather than sight. Pakistani businessmen, generally, are more attuned to ‘now’ as compared to the ‘future’. And ‘now’ has a bad habit of injecting boredom into your business. Boredom can not exist is the realm of visions.