The primary job of design is to ‘disperse’ your attention in predetermined ways.
If you want your customers to click on ‘buy now’, the design should, in one way or the other, work towards that. Many-a-times, a design will take all the attention with the content being pushed in the background.
And by design, I am not referring to graphic design only but also information design. The following video of people missing out on your message should emphasize the importance of establishing the focus and then working towards it.
The sheer penetration and availability of the Internet can pose some interesting challenges in the realm of design.
Imagine an information kiosk in a village somewhere near the small city of, say, Pakpattan (in the province of Punjab, Pakistan). Now, assume that someone who actually knew what he was doing designed and developed the kiosk and it is ‘live’ and updates itself using the Internet etc etc. And the kiosk provides information regarding agriculture. Brilliant. People just walk up, click on, say, pesticides, and see its application methods with regards to different crops. Or click on crops and see different methods of fertilizer applications, pesticide and water use etc. All good. But what if you were to design such a system?
