Business Online

It is essential that your business gets online. But putting up a website for your business is not enough. It never was and perhaps never can be. When was the last time your act of printing brochures to sell to customers was enough to get the customers in? Who is going to distribute the brochures? If you do not distribute the brochures, no one will know of course. If you do not ‘distribute’ your web address, no one will know about your website either. That does diminish their chances of visiting your website, now doesn’t it?

Ask yourself: what did you in the last one week to market distribute your website? It sounds circular to market the marketing material itself. But we do it for every other medium. Have you done that for your website?

P.S. Taking the brochure analogy further (hopefully not way too further) is that distributing this remarkable medium of advertising is the last mile. There are a lot miles before that. The creative content that goes into the brochure, the layout, the design are all essentials and require the most amount of creative talent.