Business Online

I own a textile company and I want need a website to give my business all the chance of competing in the post-WTO Pakistan world.

A good website for a textile group (exporter, manufacturer and everyone in between) would be required to work a tad extra to:

• portray the business as totally professional
• portray the business as unique
• portray the business as technologically updated (read: advance)
• provide all the information a prospective user (of a textile website) would need

Now, the words to watch out for are “portray” and “user”.

A website, well-designed and fully functional can only portray; it is of course not magic, you’d have to be good enough to follow through. And the website needs to have all the information the ‘user’ wants, not what ‘looks nice’. This is where research comes in, and this is where the separation of men (profitable businesses) from the boys (not-so-profitable businesses) begin. After all, focusing on the user (customer), not whims and personal favorites, is much easier said than done.

Now, Treetech Design has an opportunity here of course. Websites and marketing materials and even complete corporate ID redesigns has a ‘been-there-done-that’ taste to it. By God’s Grace, all that can be placed on a website to make it useful and attractive is doable at the development and creative departments - no matter how small - of Treetech Design.