Business Online

Marketing on the whole is getting harder.
It is getting easier for businesses to put up ads, that is for sure. Geographically set ads appear on Facebook, localized ads now appear at places where ads are served by Google Adwords, for example. A sufficently localized advertising experience by all means. This is excellent for companies that [...]

It is essential that your business gets online. But putting up a website for your business is not enough. It never was and perhaps never can be. When was the last time your act of printing brochures to sell to customers was enough to get the customers in? Who is going to distribute the brochures? [...]

A bit too many clients ask for a great design to embrace their online presence. They would want the ‘wow’ effect configured into every square centimeter of their web page. The need for eye-candy does not seem to end.
But it really should.
Design is secondary. And design has a duty to perform i.e. to disperse the [...]

I remember walking up to store owners in DHA Lahore, asking them if they would want a website for their store. I am talking ‘back in the day’, while still at college, six to seven years ago.
A lot of the times, people would respond somewhere in the lines of, ‘I have heard of them websites, [...]

Recently, Treetech launched the Property Standard website and I ensured that basic SEO techniques were followed. The beauty of sticking to basics is that things get done and one is not confused or preoccupied or distracted by little fluctuations. For example, basic SEO is all about writing website copy with the audience in mind, and [...]

Lahore Metblogs, for those who do not know, is a blog centered around the no-doubt glorious city of Lahore. LMB (as it is lovingly called) is a tiny part of the Metroblogging network of city blogs for pretty much every major city around the world (not to mention the not-so-major cities as well that play [...]

Building brands takes courage. The freshness that is somehow inherent in marketing carried out by say Volkswagen or Apple or Nike is something to aim for in your business’ branding. Unfortunately, a lot of companies, not only in Pakistan but around the world, are not that brave at all!
Take the profession of copywriting for example. [...]

The contact form being used over at Property Standard website is a solid attempt at bringing some of the best practices of User Friendliness to the local (read Pakistani) market. (The sheer disappointment I feel due to ‘big budget’ websites produced by none other than Pakistani ’software houses’ that lacks even the basics of user [...]

Property business is a hard business for many reasons, stiff competition being one of them.
In competition, ’standing out from the crowd’ plays an even greater role and more often than not, is the deciding factor between a closed sale and a lost lead.
Websites for the property industry were the answer 5 to 10 years ago; [...]

First of all, Wordpress (or any other blogging platform) is essentially a Content Management System. But when I say Content Management System (CMS), I am referring to a set a of pages, probably requiring login, that can be used to change, edit and update the content of a given website. Any given website for that [...]