Advertising is an art.

Just like Picasso relied on his technical ability of using a paint brush, so does the art form of Advertising relies on research findings and set procedures. But at the end of the day, it is art.

And the following is the work of an artist, using the right tools.

Recently, Treetech launched the Property Standard website and I ensured that basic SEO techniques were followed. The beauty of sticking to basics is that things get done and one is not confused or preoccupied or distracted by little fluctuations. For example, basic SEO is all about writing website copy with the audience in mind, and not the Search Engines. Many ‘SEO experts’, especially here in Pakistan, will cram their websites with their targeted keywords in an attempt to get their clients’ websites onto the first page of Google search results. This produces results in terms of ‘getting on the first page’, but that is not the desired result. One wants his or her company/business to be on any search engine’s first page because as more people see the results, they have a chance of converting to users by actually visiting the links. The real ‘game’, if you may, actually starts when a user is at your website. Getting users to your website is a challenge, yes it is, but if your user finds the website too crammed, boring or useless then the user will never be converted to a client.

Now, coming back to the Property Standard website; they are in the business of advertising properties from across Lahore to prospective buyers. Just see the following image of what Google did to their website because Treetech just followed basic SEO techniques:

First of all, Wordpress (or any other blogging platform) is essentially a Content Management System. But when I say Content Management System (CMS), I am referring to a set a of pages, probably requiring login, that can be used to change, edit and update the content of a given website. Any given website for that matter.

I have been working with the Wordpress platform for quite some time now, and am now able to offer a decent Content Management System to my website design and web application clients.

The other option is of course Joomla, which is now reserved for high-maintenance, large websites. Treetech has done up and is in the process of doing up some really neat Wordpress themes and designs, which will be displayed here as well.