Advertising is an art.

Just like Picasso relied on his technical ability of using a paint brush, so does the art form of Advertising relies on research findings and set procedures. But at the end of the day, it is art.

And the following is the work of an artist, using the right tools.

The contact form being used over at Property Standard website is a solid attempt at bringing some of the best practices of User Friendliness to the local (read Pakistani) market. (The sheer disappointment I feel due to ‘big budget’ websites produced by none other than Pakistani ’software houses’ that lacks even the basics of user friendly interfaces and practical designs deserves another post, if not a series! And I got to learn to write smaller sentences. Anyways…)

Using the mootools framework, the form checks the validity of the email field with a simple message. The form can only be submitted once the email is typed in the correct format. The ‘perfect’ user experience will be that all the fields are checked for at least fresh input. But no one is aiming for perfection here, never! For thinking something is perfect automatically closes all doors for possible improvements, which always has room.

Just follow the link and you will know why making a website successful is easy only when you know what you are doing.