Business Online

Marketing on the whole is getting harder.

It is getting easier for businesses to put up ads, that is for sure. Geographically set ads appear on Facebook, localized ads now appear at places where ads are served by Google Adwords, for example. A sufficently localized advertising experience by all means. This is excellent for companies that are relevant only to the Pakistani market; companies like Telenor, Mobilink etc.

But here is the hard part. Once you click on the ad, what happens?

A disappointment, that is what happens.

There is no concept of any landing page at all! Some companies, believe it or not, do not have a website, yet they are advertising online; you click on the link and it goes to the eternal ‘website coming soon’ page.

That is just laziness. I have discussed olpers on numerous occasions on this very blog before that how they are not using the Internet properly. They now do have a website (I think) but the problem remains; olpers is still not using the Internet to its advantage; Last time I checked (about two months ago), the website was still celebrating Ramdhaan from years ago. Companies like these are better off without a website for obvious reasons. Putting up an ad all across the Internet may be a simple act of letting the ad companies go on a rampage with your credit card, but handling a successful marketing campaign online is as old fashioned as my laptop.

Better believe that.